EP #528 The High-Ticket Price Point Strategy Behind a $87K Kickstarter | Keybird
Description
We talk with Mia from Keybird Instruments, who helped bring the Keybird L1 — a portable, wooden digital piano — to life on Kickstarter.
Their campaign raised over $87,867, attracting musicians and creators from around the world.
You'll learn:
-
Why frequent updates can keep campaign momentum high
-
How Keybird adapted their messaging for unfamiliar markets
-
What advice Mia gives to creatives launching their first product
-
The power of authenticity in an oversaturated world
-
Why networking with other creators is one of the best tools out there
If you're a creative founder or launching a product internationally, this episode is packed with thoughtful insights and lessons learned.
Resources and Tools Mentioned:
-
Fulfillrite: Kickstarter and crowdfunding reward fulfillment services. They come highly recommended! Download their free shipping and fulfillment checklist
United States
